Where The Eff & Jeff Has Women Empowerment Gone?

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This week is National Eating Disorder week and as it is a topic that is quite close to home for me.

I wish lots more could be done in schools to educate young girls’ minds (and boys)  to the reality of things away from Instagram perfection and glossy magazines that have Photoshopped to create this crazy, unrealistic idea of natural thick glossy hair, dewy skin, thigh gaps and Barbie sized waists.

My eating disorder doesn’t stem from these aspirations  and I’m not saying this is the cause of other people’s eating disorders. However even as a nearly 30 year old woman these body aspirations warp my image of what my body should look like. I hate how damaging this is for girls of this up and coming generation.

It horrified me to scroll across this particular article on my Facebook newsfeed yesterday about Vicky Pattison. Now, I love Vicky and always have since her Geordie Shore days (my guilty pleasure) She’s pretty hot property since being crowned Queen Of The Jungle in I’m A Celebrity Get Me Out Of Here. She’s popping up on everything; This Morning, Loose Women and is even rumored to be a potential for X Factor hosting.

The article pictures her on her way to filming for Loose Women. I’m slightly embarrassed for the writer that this is considered to be journalism, albeit the word journalism is possibly used loosely being an article for The Sun.

The writer slates Vicky’s appearance and  her supposed “dishevelled” look after a night out.

“looked bloated and dishevelled”
“However, fast forward twelve hours and with her unsteady gait and greasy, unkempt hair she looked more like Shameless patriarch Frank Gallagher”

Vicky looked like she might have been nursing a sore head
Photo taken from The Sun. Credit: WENN©

Now, look at Vicky. Yes she might not be made up as she usually is, yes she might look a little tired. But, bloated? She is wearing a onsie designed to be loose fitting to wear after applying fake tan. I know I can’t vouch for the other 3.52 billion woman in the World but occasionally from time to time this women gets bloated too. Sometimes I may have eaten a lot, sometimes I might be due on… it happens and I’m pretty sure it happens to most women. I really am failing to see the bloating here and it pains me that a girl of Vicky’s size (6? 8?) is being showcased as bloated to a market of impressionable young girls.

Aside from the bloating remarks, look at Vicky’s face. She is stunning and I would gladly  look like that after a heavy night out. She is natural and bare faced and the article insinuates that she looks rough unless her usual heavily made up self.

Vicky looked her normal glam self at the launch of Towie star James Locke's restaurant
Photo from The Sun. Credit: Goff Photos©

Vicky isn’t everybody’s cup of tea. She’s fiesty, loud and whilst she freely admits she enjoys a drink she has a rep as a party girl (I wasn’t much different many, many moons ago!) But regardless of who this article is about, it’s the what it’s about that bothers me.

The biggest kicker? This article was written by a woman. A fellow woman from the sister-hood of womanly woman-ness. I want to shout into the sky and stamp my feet on the ground. Where the Eff n Jeff is women empowerment? Or does celebrating a woman being natural and not living up to the Instagram Dream of Valencia filters  not create good headlines?


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